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Two persons were said to have played a significant role in the birth of Chevrolet. The first was a race car driver in the person of Louis Chevrolet, and the other was William C. Durant, head of Buick Motor Company and founder of General Motors. For some reason or other, Durant was dismissed by General Motors in 1910. In an effort to reestablish his name in the automobile industry, he co-founded Chevrolet. Durant was also said to be instrumental in coming up with a unique design for Chevrolet’s logo. The logo, which became public in 1913, was viewed by others as a bowtie; some claimed that it somehow resembled the map of Switzerland, which incidentally was the birthplace of Louis Chevrolet. Still there were others who thought it looked like a Swiss cross, although this claim was debunked because the shape on the Swiss flag is actually a Greek cross.

Two years later, in 1915, Durant went to Canada, specifically in Toronto and Ontario, to find out any possibility of putting up production facilities there. He met a certain Colonel Sam McLaughlin there who happened to own the McLaughlin Motor Car Company that manufactured the McLaughlin-Buick line. Soon after, with McLaughlin operating, the Chevrolet Motor Car Company of Canada was born.

A year after this, in 1916, specifically, Chevrolet was already making considerable profit that it could now be able to buy a greater part of the shares of General Motors. Authority was then given to Durant to transact the deal. Finally, in 1917, Chevrolet merged with General Motors, with Durant assuming the position of President.

Chevrolet became so popular in the United States during the 1950s and 1960s. In fact, for every ten cars sold in 1963, at least one was a Chevy. Chevrolet eventually came out with car models that were a hit. Most notable were the 1958 Impala and the Corvair. The Impala was big and roomy, while the Corvair had an air-cool rear engine. Chevrolet continued to mass produce its basic small-block V-8 design although it had undergone a series of changes and improvements over time. Among the significant developments were the use of aluminum block and heads, electronic engine management, and sequential port fuel injection.

Chevrolet is known for its cars and trucks line, but it also offers SUVs and vans. Various Chevy models are seen in the United States and Canada . The Chevy cars line include the Aveo, Cobalt, Malibu, Impala and Corvette, while its truck line is composed of Colorado, Silverado, and Avalanche. Among the SUV models are the HHR, Equinox, Trailblazer, Tahoe, Suburban, and Traverse, while its vans line carry the models Uplander and Express. In Europe, the car models available are the Matiz/Spark, Kalos/Aveo, Lacetti, Nubira/Lacetti, Aveo, Epica and Lanos.

Chevrolet car factories also existed outside the United States and Canada. In particular, Chevrolet cars are being produced in Latin America, specifically in Argentina, Brazil, Chile, Ecuador, and Venezuela. Mexico, North America, Asia, and South Africa. The Middle East, too, have factories also producing Chevrolet cars. India and Pakistan have also recently began producing Chevrolet cars. Chevrolet is, in fact, one of the newest brands in India, selling the following models: Chevrolet Aveo, Chevrolet Spark, Chevrolet Tavera, Chevrolet Optra, Chevrolet SRV , and Chevrolet Aveo U-VA. In Pakistan, Chevrolet cars come in two models: the Chevrolet Optra and the Chevrolet Joy. These are being introduced in cooperation with Nexus Automotive, a local car manufacturer.

Chevrolet also operates in Thailand. In fact, the Chevrolet Colorado pickup is being manufactured in Rayong, Thailand. General Motors is planning to expand the Rayong factory to accommodate more Colorado’s for export to the United States. However, doing so would mean the closure of another Colorado-producing plant, the Shreveport in Louisiana, and this could be made possible only with the free trade agreement between the United States and Thailand.

In Japan, General Motors Asia Pacific is offering for sale the Chevrolet TrailBlazer. It also imports Corvette and markets it under its own brand. Another partner of General Motors, Suzuki, is marketing the Chevrolet Cruze subcompact and the Chevrolet MW kei car, formerly a rebadged Suzuki Wagon R. but now, a rebadged Suzuki Solio. Another company, Mitsui distributes Chevrolet Tahoe, Chevrolet Express, and the Chevrolet HHR, among others.

Chevrolet Europe sold models such as the Chevrolet Alero, the Chevrolet Trans Sport, Camaro, Corvette, Blazer, and the Trailblazer. Beginning in 2005, these models from GM Daewoo were rebranded as Chevrolet Europe. Some countries, like South Korea and Vietnam, still used Daewoo’s name, but in other parts of the world, many models of Daewoo have already started using the Chevrolet badge.

Chevrolet is currently working for changes and/or improvements of its products; this, in the hope of restoring the reputation of General Motors. One apparent development is that it stopped its production of Monte Carlo, a luxury car, in 2007. Another development is the introduction of brand new versions of the Malibu sedan, which are believed to attract buyers from all over because of their designs and great features. Pretty soon, the Camaro muscle car will be out in the market again. Chevrolet will also reintroduce its Camaro muscle car on its new Zeta platform designed in coordination with General Motors Holden Australia.

Chevrolet may have become famous because of its cars, but it has another product to boast of: its watch collection. Launched in 2007, the exciting Chevrolet watch collection may also become pretty popular in the years to come. Perhaps, you may find it rather intriguing that Chevrolet has ventured into watch production. Incidentally, the father of Louis Chevrolet, founder of Chevrolet, was a watchmaker. Chevrolet himself helped his father a lot during that time. This Chevrolet watch collection was also called Frontenac, and they are being produced in the Swiss Jura region, Courgenay. This extensive watch collection was so developed using the same materials as those in the car industry. The watches also come in several forms: automatic, manually-wound, and quarts, all of which are equipped with ETA and Ronda movements.